Sex toy giant Ann Summers is recalling 150,000 Rampant Rabbit vibrators — for fear randy women may do themselves a mischief.
The buzzing 7ins model features two attachments shaped like rabbits’ ears to enhance pleasure.
But a middle-aged customer was hopping mad after her £29.99 Rabbit went haywire at the crucial moment.
A latex covering on the base split and “sensual beads” that rattle up and down inside the shaft fell out.
The woman escaped injury. But the firm is calling in a batch of 150,000 Rampant Rabbits sold between May and September as a precaution.
Adverts in newspapers ask owners to return their vibrators for a free replacement. If all respond it will lose the firm £4.5 million.
Rampant Rabbits are the most popular vibrators among a million sold annually by Ann Summers — motto: “We’ve been keeping it up for 30 years, 1972-2002.”
Marketing boss Rebecca Franklin said: “There are hundreds of thousands in use. We think there is only a potential risk but we are taking no chances in such a sensitive area.”
Chief executive Jacqueline Gold said: “A failure may cause discomfort. Ann Summers is committed to product quality, safety and reliability.”