In another of those wonderful rulings from the BACC, that’s the Broadcast Advertising Clearance Centre, an advert for the Australian Tourist Board has been altered because it contains the word “bloody” because it’s a “mild swear word” apparently.
So instead of the advert on TV saying “So where the bloody hell are you?”, it’s just plain “So where the hell are you?” It really doesn’t have the same impact does it.
I like what the Australians said in response:
“The regulators have clearly misplaced their sense of humour – and this from a country that brought us Benny Hill, the Two Ronnies and Little Britain.”
Someone should tell these Australians that a nation that allowed shite like “Benny Hill, the Two Ronnies and Little Britain” through the net and on to TV, shouldn’t be applauded.